3 Things you can do to boost sales 🌳
In feature this week: A massive blog SEO checklist, the only 39 tips you need to be a star email marketer, and more email marketing masterclasses.
Hi folks 👋
This week, we begin with one of our favourite topics – doing more with less. After all, SaaS marketing is about finding efficient ways of doing stuff and getting results.
Let’s dive in!
Estimated reading time: ~3 minutes
The 7 best SaaS marketing tips on LinkedIn 💪🏼
- Aaron Bird asks you to do 3 things that are 100% in your control to boost sales: i. Review your customer onboarding sequence (don’t be surprised if it embarrasses you)! ii. Look for customer intent data in your product DB – chances are there’re folks looking to upgrade. iii. Tell your customers the awesome things they achieved with your product during a week/month etc. – à la end-of-year Spotify unwrapped campaign.
- Jake Ward is back with a solid 29-step blog SEO checklist. He’s included screenshots in his 35-pager that just flows like knife🍴through butter. 🧈
- Jay Clouse’s podcast has had 1.5 million downloads. He says <10 min podcasts are ideal to get listeners click “PLAY.” ▶️ That’s a smart hack to get more done with less.
- ChatGPT has 175 billion parameters, 570 gigabytes.😳 Still, ChatGPT CANNOT replace your content team. Because “You’ll never get something distinctive from it…content that speaks to your audience’s hearts is all about human connection,” says Sara Stella Lattanzio.
- Not figured Dark Social yet? New research from Chris Walker shows that asking “How did you hear about us” on forms had no significant impact on conversion rates. On the contrary, it helps you know which channels are working. And, in today’s Dark Social era, you need that data for sure.
- How do you want your prospects to feel after a meeting? Never thought about it before? Nate Nasralla gives out a clean template that helps you know if your customers are likely to convert or not.
- Nathan Hudson says product market fit isn’t just about growth, it is also about learning whether you’re getting closer to building something your customers actually want.
The 5 best SaaS marketing tips on Twitter ⚡️
Noel Dávila says don’t forget your prospects are looking to go from X to 3X. So, your job is to figure out how to get them to that state of mind where a conversion happens. (Hint: Use content, results, product differentiation, stats, FOMO etc.)
Jeff Felten gives out 39 tips from his email marketing career since 2018. They’re probably the only tips you’ll ever need. 👊 Our favourite is #11 “Lead with loads of value and more sales will come.” We can’t agree more.
Selling a $10,000 product? Then, don’t write copy for $10,000. Instead, write as if is worth $100,000. Result? Your buyers will perceive it as having high ROI. Credit: Pedro Martins.
If people don’t click through to your sales or blog page, it is time and money wasted. So, the first rule of email is to get your audience to click the CTR button. Then build curiosity, which leads to FOMO. As usual, email master Chase Dimond is at his best.
Why spend $$$ to learn email marketing? Phillip Rivers shares 5 FREE resources that’ll teach you email marketing better than any $100 course. Includes Klaviyo, Shopify, Omnisend and Phillip himself 😉
Until next time folks! Missed our earlier coverage, binge read it now:
Peace and Love 🙏
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Banner Photo by Ian Turnell: Link