What to do if your deal is stuck with the CFO? ✌️
3 Tips to sell to CFOs, insane lessons from Taplio’s & Tweet Hunter’s multi-million $ exit, sales cheatsheets, how to overcome objections and more.
Hi folks 👋
I’ve worked at large corporations for many years. And, I hated it!
Because, I had to take 43 approvals before I could sneeze. 🤧
It was unimaginable to think of the approvals I’d need for a new marketing campaign.
That’s why SaaS and startups are my favorites – because you get to move quickly.
And, if you’re competing against Siebel in early 2000s, you don’t need manpower. You need brainpower. 🧠
Like how Marc Benioff staged a protest to draw attention to Salesforce.
Trust me – no big daddy corporates will ever approve a stunt like that.
Speaking of approvals, Melissa Fisher (Outreach’s CFO) shares 3 things that CFOs really care about. That and more in today’s edition.
Let’s roll on!
Reading time: ~4 minutes
The 6 best SaaS marketing tips on LinkedIn this week 💪🏼
- SaaS is never boring. And, if you’ve got stiff competition, let your creativity juices flow. Like how Freshworks gave a taste of his own medicine to Marc Benioff with their Failsforce campaign. Jose Gonsalo lists 8 SaaS campaigns that became the talk of the town with their sheer creativity.
- SaaS without revenue is like sushi without the rice. 🍱 Tom Jacquesson had a built a VC-funded startup that boasted 100K downloads and positive reviews but no revenue. But, in Jan 2023, Tom and his co-founder Tibo sold Taplio and Tweet Hunter to Lempire in a multi-million $ deal – by focusing only on revenues. Read his insane lessons from their journey.
- ProductLed’s research says 72% of SaaS products didn’t have a customer event like a call-to-action to trigger onboarding. 🧐 That’s why Yaakov Carno’s 5 simple, yet effective visuals tell you not to be presumptive while onboarding users. For example, focus on solving problems instead of pushing features.
- People buy from people. So, your podcast covers should obviously show people. Jesper Kollau gives you the exact dimensions that you need for your podcasts. 🤙
- Staying with corporate culture. If you’re a consultant, and a corporate asks you not to wear a hoodie, that’s a red flag. 🚩 And, if they ask you “Can you make us go viral?” then that’s another red flag. 🚩🚩 Tim Hanson’s lists out the red flags to be wary of as a marketing consultant.
- Matt Barker gives out real tips to create 1,021 posts on LinkedIn – stuff that has made him a celebrity. I admire Matt for his amazing consistency. It’ll be a shame if you let this pass.
The 5 best SaaS sales tips on LinkedIn this week 👊
- Melissa Fisher, CFO at Outreach gives out 3 really helpful tips while selling to CFOs – prep your champion to pitch to the CFO, use the “final price” tag only if you mean it, and don’t send long mails.
- Kévin Moënne-Loccoz has laid out 20+ sales cheatsheets that I suspect you could make money from. 💵 If you’re sales rep, this is all you need.
- The secret to great deals? Try getting more replies from prospects. Jesse Ouellette gives out 20 cold email delivery tactics so you don’t spend years figuring out. 📧
- Don’t say “Can I make a suggestion?” It makes your clients defensive. Instead, open up a conversation by saying “Can I bounce a few thoughts off of you?” Russell Mortlock shares 4 other top tips to overcome objections.
- Sales is about staying simple. So, if you’re pitching to a high-level exec, for the love of god, don’t over-engineer your solution. Brandon Fluharty explains 6 biases that prevent sales reps from doing more.
Until next time folks! Missed our earlier coverage? Binge read it now:
Peace and Love 🙏
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