5 Lessons that cost $44 billion to learn
What Elon Musk taught us with his Twitter takeover, 4 things to ponder before distributing content, what’s the right amount of email personalisation – and more
Hi folks 👋
This week, I’ll begin with 5 things product managers shouldn’t do. After all, Elon Musk spent $44 billion to teach you that.
- Don’t prioritise features by user likes because users don’t know what’s best
- Don’t please the VP with their pet projects
- Don’t set aspirational dates to ship features – it can cause stock markets to crash
- Don’t ignore what’s already selling
- Don’t launch without testing/experimenting
Some lessons are learnt the hard way.
Moving on, bringing you the insane marketing and sales tips from leaders who’ve tried, failed and succeeded at it. 👇
Reading time: ~4 minutes
The Best Tips From Our Guest This Week 😇
- In this edition, our guest Alexander Estner shares cold email templates, ways to grab attention and how to sell the transformation from pain to outcome.
- And, in another blockbuster edition, he shares step-by-step growth strategy worksheet. We think this is just pure gold. 🤌
The Best Content Marketing Tips On LinkedIn This Week 📝
- Not many people tell you the science behind content distribution. Jacalyn Beales gives you 4 simple things to ponder before you type “DISTRIBUTE CONTENT.”
- Writing copy for landing pages? Try this: Old Way/New Way. Because that’s what is working for most SaaS companies. Kevin Elliott analysed 2,042 B2B SaaS homepage to dig that gold information.
- Big ticket B2B products can be so complex that you need highly-relevant content. But, what if you don’t have the expertise to do it? Stapho T says reach out to experts like sales reps, founders, customer success reps and do the hard yards.
- Everybody tells you storytelling works. But, when Nick Kyrgios asks fans in the stands to tell him where to serve, he wasn’t storytelling. He was making stories. I explain why storytelling is outdated but story making is the future.
The Best SEO Tips On LinkedIn This Week 👊
Jake Ward, the SEO legend, has helped blogs generate millions in revenue and traffic. Follow his 9-step framework on how to create content from scratch.
The Best Sales Tips On LinkedIn This Week 😎
- Personalisation in sales emails is great. But, too much of it can give you diminishing returns. Kévin Moënne-Loccoz says make personalisation a process you can outsource.
- 3 subject lines that always get more open rates: “Quick question, Jessica”
“Want your thoughts on this, Tom” and “Is this on your radar, Jeff?” Will Cannon says that’s the quickest way to send cold emails to hit $10k-$100k+/mo. - Yuri Veremchuk tells you how to write simple cold emails that reduce friction while reading. I think he could have sold this masterclass for $199.
The best stories this week 🍪
- Maurizio Leo is a software engineer-turned-baker who’s baked sourdough bread for 10+ years. His business, The Perfect Loaf, has ~100,000 email subscribers with an incredible 72% open rate and he has ~300,000 Instagram followers. Jay Clouse’s podcast digs deeper on what makes Maurizio tick.
- Can you use hay to protect eggs from damage? Carlos Terol lists down 6 brands that actually did something about saving the world instead of just talking.
Until next time folks! Missed our earlier coverage? Binge read it now:
- Stop Making This Huge Mistake In Your Sales Outreach 😲
- Nobody Tells You This Truth About Scaling 👀
- What to do if your deal is stuck with the CFO? ✌️
- 3 Things you can do to boost sales 🌳
- How YETI built a $1.4 Billion brand 💥
- 5 Proven Customer Success Tips To Fight Recession 😎
- Sam Altman: Identify a market that takes you up the elevator ⚡️
- Sell ugly carrots and bruised bananas for $386M
- One-man army 🥷
Peace and Love 🙏
Why are you receiving this email?
Quite simple! You were probably blown away by how much we want you to know about SaaS marketing. So, you signed up for it via our social posts (or you asked us to add you).
Now, do us a favour please. Share this with the world around you. ♥️
P.S. It’ll take you only 15 seconds to share. It takes us an entire week to curate this.
Image sourced from The New York Times. Illustration by Erik Carter, Photo Mike Blake/reuters.
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