Account-Based Marketing
Account-based marketing is mostly
noisy and cluttered
ABM will work only if your sales and marketing teams unite.
That’s what we help you do – we create specific ABM programs that enable you to
reach ICPs in target accounts for faster positive outcomes.
That’s what we help you do – we create specific ABM programs that enable you to
reach ICPs in target accounts for faster positive outcomes.
If sales and marketing don’t
unite, there’s no ABM
Here’s a hard fact – 80% of your revenues will come from 20% of
your customers. For that to materialize, your sales and marketing
teams need to put disproportionate efforts into accounts that matter.
your customers. For that to materialize, your sales and marketing
teams need to put disproportionate efforts into accounts that matter.
We are a B2B Account-based marketing company. We help your marketing teams build hyper-personalized ABM programs equipped with deep customer research.
That way, your sales teams will have all the actionable intelligence to reach your ideal customers at the right time with the right message.
When it comes to ABM, one
size hardly fits all
That’s why we help you engage with the accounts that matter
most to you with customized campaigns and messaging.
Using multi-channel outreach, we will help you reach key
decision makers and influencers at key accounts.
most to you with customized campaigns and messaging.
Using multi-channel outreach, we will help you reach key
decision makers and influencers at key accounts.
Stop guessing - Launch your
ABM rapidly with us
ABM without tools is wishful thinking!
So, whether you want to identify buyer intent or know the IT stack of
a company, we’ve tried most of these tools on our own. We know what
makes them suitable for your ABM program.
So, whether you want to identify buyer intent or know the IT stack of
a company, we’ve tried most of these tools on our own. We know what
makes them suitable for your ABM program.
This way, you can avoid unnecessary expenses and reduce the time
to launch your ABM.
to launch your ABM.
5 Tips To Get Your ABM Strategy Right
Use our tips to implement an impactful ABM strategy
How do we work?
Our processes are simple and transparent. Here’s how we
create a scalable Account-based marketing strategy/
process customized for your business
create a scalable Account-based marketing strategy/
process customized for your business
Set objectives
Define your needs
and objectives for a
successful ABM
campaign.
and objectives for a
successful ABM
campaign.
Define
Define your target
accounts and buyer
personas within them. It
starts with learning
about the company’s
objectives, challenges
, aspirations, etc. and
and how you
can help them.
accounts and buyer
personas within them. It
starts with learning
about the company’s
objectives, challenges
, aspirations, etc. and
and how you
can help them.
Research
Look under the hood
such as IT spend,
software stack,
number of employees,
executives and their
job titles, previous
roles, departments,
etc.
such as IT spend,
software stack,
number of employees,
executives and their
job titles, previous
roles, departments,
etc.
Message
Create unified
messaging and
positioning across cold
emails, cold calls,
personalized videos,
landing pages,
focused webinars, etc.,
to educate them about
their problem.
messaging and
positioning across cold
emails, cold calls,
personalized videos,
landing pages,
focused webinars, etc.,
to educate them about
their problem.
Nurture
ABM sales cycles can
be long with several
decision makers and
teams. We will help
you nurture your
target audiences with
specific messages
catered to their roles
and job profiles so
they have a sense of
involvement.
be long with several
decision makers and
teams. We will help
you nurture your
target audiences with
specific messages
catered to their roles
and job profiles so
they have a sense of
involvement.
Convert
Convert opportunities
into deals via in-person
meetings, personalized
demos, answering
objections, getting
sign-offs from legal/IT
teams, and more. Hand
over to account
executives when the
deal is closed for
handholding.
into deals via in-person
meetings, personalized
demos, answering
objections, getting
sign-offs from legal/IT
teams, and more. Hand
over to account
executives when the
deal is closed for
handholding.
Enough of scrolling
let’s get to work now : )
Tell us your problem, we will get back to you