Stop Making This Huge Mistake In Your Sales Outreach 😲
In a sales outreach, Context = Observation + Insight/Problem. Plus tips on how to get into the first page of Google, how to create YouTube video scripts and more.
Hi folks 
‘Atithi Devo Bhava’ in Sanskrit means “A guest is akin to God.”
In India, we welcome our guests with honour and respect.
This week, we welcome our first guest Alexander Estner to our newsletter. Alexander shares daily actionable SaaS Growth tips on LinkedIn and biweekly on his newsletter “Startup Business Tips”.
So, in true Indian tradition, we will begin with some solid tips from his newsletter.
Besides that, this week Will Allred from Lavender reminds us personalization in a sales outreach is a process and not a checkbox. More on that below.
The Best Tips From Our Guest This Week 😇
- In this edition, our guest Alexander Estner shares cold email templates, ways to grab attention and how to sell the transformation from pain to outcome.
- And, in another blockbuster edition, he shares step-by-step growth strategy worksheet. We think this is just pure gold. 🤌
The Best Content Marketing Tips On LinkedIn This Week 📝
- Moritz K teaches us 5 straightforward ways to add personality to our copy. Don’t miss the second tip about using short sentences.
- “Buy Now” vs. “Get instant access + lifetime updates” – Which one sounds better? Read Chase Dimond’s 5 simple tips to write copy that gets you more eyeballs.
- YouTube videos aren’t easy. But you can simplify them with a proven method to create scripts, says Justin Simon.
The Best SEO Tips On LinkedIn This Week 👊
The Best Sales Tips On LinkedIn This Week 😎
- Will Allred, co-founder of Lavender teaches you how to find buyer information your peers are lazy to let it pass – a 75-slider you’d hate to miss.
- Using customized images, videos, and landing pages helps you create trust with prospects, says sales maestro Kévin Moënne-Loccoz.
- Don’t sell alone. Instead, sell along with your company insider champions. Simple yet powerful advice from Matt Green.
What’s Cooking On Startups This Week? 🍪
- Anthony Pierri says don’t create a separate product category. Instead, use what your customers refer to you. e.g., Miro is commonly referred to as a digital whiteboard and not ‘a visual collaboration app.’
- What’s common between Delta Airlines, Apple, and Starbucks? They’re all fintech companies. Soups Ranjan explains why.
Until next time folks! Missed our earlier coverage? Binge read it now:
- Nobody Tells You This Truth About Scaling
- What to do if your deal is stuck with the CFO?
- 3 Things you can do to boost sales
- How YETI built a $1.4 Billion brand
- 5 Proven Customer Success Tips To Fight Recession
- Sam Altman: Identify a market that takes you up the elevator
- Sell ugly carrots and bruised bananas for $386M
- One-man army
Peace and Love 🙏
Why are you receiving this email?
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Banner picture credits goes to RODNAE Productions.