What ABM experts don't want you to read 🤫

The ultimate 7545-word ABM strategy guide, why you need to use the words “Now you can,” how to tackle “I’m in a meeting” response in a cold call and more

Karthik Subramanian

Mar 17
9 min read

The best marketing tips on LinkedIn this week 👊
The best sales tips on LinkedIn this week 😎
What’s cooking in SaaS and startups this week? 🍳

Hi 👋

This week, I came across a 7545-word ABM strategy guide that most ABM experts will not suggest you to read.

Because if you do, they’ll not have anything to do 😂

Jokes apart, Andrei Zinkevich, an ABM maestro who lives and breathes ABM, gives you a step-by-step framework that that helped Fullfunnel.io generate $5 Million in revenues for their clients.

This week, T-Mobile announced it is buying Ryan Reynolds’ Mint Mobile for $1.35 Billion. Here’s why Nathan Barry thinks Reynolds is the greatest marketer alive today.

That and more SaaS marketing and sales tips below, let’s go! 💪

Reading time: ~4 minutes

The best marketing tips on LinkedIn this week 👊

Email open rates dropping? Blog read time going down? Chances are you don’t use enough emotions in your copy. Chase Dimond gives you 150+ emotion-triggering words your copy will be poor without.
Words like “Easy,” “fast”, “all-in-one” are killing your copy. Instead, use “Now you can” and watch your copy take wings. Thank you, Matt Lerner for this masterpiece from the legendary Joanna Wiebe.
Every marketer must do two things, says Mayur Gupta: 1. Work at a startup and 2. Work at a D2C business – the sooner the better.
Daniel Zsolt Rényi says sales-led buying journey is out, Marketing-led buying journey is the future. Because 80% of the process is completed self-serve by buyers thanks to rich content, communities/peers, and thoughtful outbound campaigns.
Know anybody who sells spaceships, flamethrowers, and electric cars? No points for guessing. Alex Banks lists down Elon Musk’s 10 storytelling tips he uses to sell them.
Shameless plug: I sat down with three battle-hardened marketers to know why our marketing plans often failed. My favourite: CEOs barging in without any data or reasoning.

The best sales tips on LinkedIn this week 😎

“I can’t talk. I’m in a meeting.” – As a sales rep, don’t get tongue-tied when you hear that. Instead, ask “I’m sincerely sorry to barge in. It sounds like I called at the worst possible time.” Josh Braun says there’s no script for being empathetic. It’s less about what you say and more about listening without having an agenda.
Sometimes, one-liners work much better than long outreach emails. Will Cannon says 8-words like “How much traffic is your blog bringing in?” could get you more calls than 50+.

What’s cooking in SaaS and startups this week? 🍳

It’s fun to build products at startups. But, Marcus Exall says don’t get hooked on to your product. Instead, enjoy the problem it solves.
Jason Lemkin, the original SaaS guru, has uncovered a LinkedIn just for doctors that makes $450 million ARR, is worth $6.5 Billion, and growing at 18%.
Sam Blond tells you two GTM mistakes you’re making without acknowledging it: 1. Expanding beyond your original target market without factoring in diminishing returns 2. Hiring Ads without expecting dip in productivity.

Until next time folks! Missed our earlier coverage? Binge read it now:

Peace and Love 🙏

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